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Search Engine Optimization
by Scott F. Geld
Search engines match the words or phrases used in a
search request with those used in Website text. You want
to make sure that your Website is optimized to come up
high on the returned search list when potential customers
are looking for products or services that your company
offers. That means that copy on your Website must be rich
in keywords or keyword phrases.
Keywords
So what is a keyword? Keywords are those words (or
phrases) that most people use to search the Web for a
particular product or service, or information. For
example, if you want to find a place that fixes cars, you
might do a search on 'auto repairs'.
Better Keywords
When you choose keywords for your Web content, don't use
words that are too broad. For example, if you sell floor
cleaners for hardwood, you might be tempted to
use 'floors' as a keyword in your copy. People could be
searching for information about all kinds of topics
related to floors...tile floors, granite floors, carpeted
floors, unfinished floors and so on. But, you want to
attract visitors who are looking for information
specifically about 'hardwood floor cleaners'. To get
qualified visitors to your site, you have use keywords or
keyword phrases that will hone in on your business.
Relevant Keywords
Make sure that the keywords you use are relevant to the
page that they are on. There's no point in using words or
phrases that don't relate to the information on the page.
It doesn't make sense to use a keyword or phrase just
because it gives you an opportunity to be highly ranked.
Once your visitor gets to a page, the content should make
sense, or you loose credibility and they don't stick
around.
Traffic
But what kind of traffic do you want? The kind of traffic
you want at your Website, is traffic that stays. Just
because you have a large volume of traffic, doesn't mean
your Internet marketing efforts are going to pay off.
What's important is that you get 'targeted' traffic...
visitors that have found what they are looking. It's
better to have fewer visitors, but more targeted prospects
that are more likely to buy.
Target Keywords
Be sure to use keywords that accurately reflect your
business. You may end up with fewer visitors, but you will
have better qualified visitors and in the end that means
higher revenue.
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Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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