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Online Wire Services
by Scott F. Geld
What is a Wire Service?
The traditional way a business gets press releases out is
by developing a mailing list, writing the press release,
addressing or labeling envelopes, and lugging stacks of
paper to the post office to mail out hundreds of
documents. An alternative to this labor intensive method
is a wire service. So what's a wire service? A wire
service distributes up-to-the-minute news information to
media outlets all over the world.
Wire Services for Business
Business Wire and PR Newswire are two examples of wire
services that deliver press releases online to TV
stations, newspapers, magazines, specialized periodicals,
and online databases, locally, regionally, and
internationally. Both charge an annual membership fee. The
costs for press releases are based on your choice of
geographic broadcast areas. If you are in a high-tech
business, you'll want to know that Business Wire
automatically sends press information to the editors of
International Data Group (IDG), one of the world's largest
publishers of computer and high-tech magazines and
newspapers.
Why Use a Wire Service?
It's Fast
You can get your message out faster. Your message can be
broadcast to a wide range of media outlets and received by
readers within hours of the wire service receiving your
text.
It Saves Time and Money
You can eliminate or reduce some of the cost of managing a
mailing database. Setting up and maintaining a database
is time and labor intensive. By using a wire service no
one needs to label, stuff and mail envelopes. Personnel
and postage costs are reduced considerably.
It's More Effective
Editors and reporters track industry developments using an
online wire service because it is more efficient than
traditional methods. An editor or reporter can access news
releases without opening and handling mail. You can make
sure that your press release is front and center and
easily accessible when you use an online wire service. Can
you afford not to?
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Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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