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Newsletters: A Great Internet Marketing Tool
by Scott F. Geld
One of the tools that smart Internet marketers use to
attract new business is a newsletter. A newsletter keeps
clients and potential clients informed about products,
events and services that relate to your business, and it
always keeps your name front and center. It shows readers
that you are a good source if information that they can
count on.
If you think about it, you also probably subscribe to a
number of newsletters on various subjects that interest
you. When you are in the market for a product or service
that relates to your interests, where do you think of
going to get information? Yes, that's right, you think
about the newsletter that gives you all that great
information.
Newsletter Formats
News letters can be produced in a number of different
formats. Plain text emails, HTML emails and PDF formats
are the most economical, and then there is always the hard
copy print version.
Plain text Email is the most economical and it's easy to
format. The size of the file means it's manageable for
readers to open. However, you are limited to using text
only and you can't add graphics or do any thing fancy.
HTML Email can only be viewed online, it's economical to
produce and you can get a little fancier with it. The
reader can choose to read the either the plain text
version or the HTML version. If your reader chooses to
view the email as plain text, then your creativity won't
shine through.
HTML Web Pages allow for lots of graphics and text, and
the design possibilities endless. As with HTML Email, the
reader has to view the newsletter online. Another
advantage is that an HTML Web Page doesn't have to be sent
as an Email attachment. Cost is low too; really it's just
your time to develop the newsletter.
PDF format allows for endless design possibilities with
loads of space for content and graphics. You can get as
fancy as you like. However, in order to produce a PDF, you
need the full version of Adobe's Acrobat software. Anyone
who downloads Adobe's Reader (it's free from Adobe's Web
site) can view the newsletter. Readers can save the file
on their computer and read it when they want to.
Printed newsletters allow for complete design and content
creativity. However, print newsletters are costly to print
and mail.
The format you settle on to produce your newsletter in may
require you to do some experimenting. You may want to try
several different formats and get feedback from your
audience as to what suits their needs best. You'll also
need to factor in the time and costs involved.
If you want to produce a professional looking newsletter,
try using a software application to create newsletters,
for example, Microsoft Publisher. You can then convert it
to a PDF. If you have the full version of Adobe's Acrobat,
you can choose to distill it or print to file. Distilling
leaves the hyperlinks in place while printing it to file
requires that you go into the newsletter in Adobe and
re-insert the hyperlinks.
If you do not have the full version of Adobe to accomplish
this, you can choose to use one of the many PDF printer
drivers that are on the market today, such as EasyPDF,
PDFZone, and Win2PDF.
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Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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