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Internet Marketing Requires Persistence
by Scott F. Geld
Marketing your company online requires patience and
persistence. Like every worthwhile investment, you need to
plan on a long-term commitment to reap a good return. Many
Internet marketers pour tons of money into their online
business and expect the returns on their investment to be
lightning fast. There was a boom time when quick profits
were possible. But now it's very much a competitive game
and the time tested strategies of traditional marketing
apply to ecommerce too. Here are some strategies to help
you market your business online:
When possible, use free or low cost online services to
build, host and promote your site.
Keep your business overhead as low as possible by staying
debt free.
Keep up with technology as Internet technology continues
to change. Use it when possible to expand your ebusiness
to a bigger market.
Target your audience. Untargeted mass email campaigns
don't work. Most people view this as a form of spam and
are turned off by it. It's really a waste of time and
money and may in fact, be detrimental to your business.
Create a newsletter that existing customers can 'opt-in'
to receive. Use it to keep them up to date on new products
and specials you are offering. Send it out regularly. Make
sure you provide useful articles or information in your
newsletter. If you don't, you'll lose your subscribers.
Buy relevant targeted advertising from other Web sites.
For example, if you carry a line of dance shoes, buy
advertising on sites that sell other types of dance
things.
Try and get reciprocal links with sites that have related
products or services to sell. This way you can build your
user base.
Make sure the text on your Web site includes relevant key
words so that you will have high relevant positioning in
search engines and directories.
If you display images on your Web site of your products,
make sure the images are high quality.
To minimize page loading time, use thumbnail photos so
users can decide what images to enlarge and look at.
For each image, provide text that is descriptive and
answers potential questions customers may have about the
product.
Make sure your Web site is easy to navigate so that your
visitors can find what they are looking for quickly.
When planning your Internet marketing strategy, don't
forget to include your Web site address in your
traditional print media. Direct visitors to your Web site
as often as possible. Remember, your Web site is never
closed for business; it's working for you 24 hours a day!
***************************************************************
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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